Belver partnered with Altitude Facades, a family-led Sydney facade specialist, to lift a brand that had fallen behind its own work. The collaboration covered repositioning, a complete new visual identity, and a Webflow site rebuilt around the projects themselves. It also produced the applied system the business runs on including stationery and other applications.
Altitude Facades design, engineer and install the facades on some of Sydney's most recognisable buildings – Rolex Sydney, The Star, Campbell's Stores, 10 Shelley Street, Barangaroo. Family-led, two decades in, and specialists in architectural aluminium, structural glass, custom steel framing, heritage restoration and remedial upgrades.
They already had a brand and a website. Both had been fine for the business they used to be. Neither spoke for the business they had become.
Belver repositioned them, rebuilt the identity and the site, and applied the new system to everything the business touches – from the hoarding on a construction site to the card handed across a boardroom table.
The work had moved up-market. The brand hadn't.
Altitude were winning landmark retail, heritage and commercial projects, but presenting like the subcontractor they had been ten years earlier. The identity and the site said *capable*. The work said *specialist*. That gap cost them on tender, where they were being judged alongside firms whose presentation already matched their ambition – and it made the projects they actually wanted harder to reach.
The brief was elevation: a brand that could stand next to the buildings, and a site that put twenty years of landmark work in front of the architects and head contractors deciding who gets the next one.
Our solution was built in four parts:
Altitude now presents at the level of the buildings they clad. The brand gives architects and head contractors something to find, to check and to remember – and gives the team something to put on a hoarding, a hard hat and a tender document without it looking borrowed. The work was always landmark. The brand finally says so.
